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About Mirror

Mirror – Newspaper for the Urban Youth


Mirror is another super popular compact newspaper from the house of Times Of India. The newspaper has made great progress ever since it had a grand opening in the hands of Vilasrao Deshmukh, former Chief Minister of Maharashtra in the year 2005. Today the daily circulation of Mirror has gone up to 600,000 copies. 

Reasons behind popularity:

Times Of India launched Mirror to counter the increasing popularity of DNA and Hindustan Times in Mumbai.  Mirror is an all out color newspaper published simultaneously in cities like Mumbai, Ahmedabad, Pune and Bangalore. The primary target of this newspaper is the younger generation as evident from the light hearted content and interesting editorial columns.

Supplement often decides the popularity of a newspaper. Mirror has a long list of unique supplements that keeps readers addicted week in and week out. Some of the supplements that deserve special mention in this respect are:

Chaitime : A fun filled special full of jokes, bollywood bytes and other interesting stuff that is considered interesting by the younger crowds.

Lifestyle :  Mirror’s pullout on lifestyle deals with health and food related discussions. Youngsters look forward to the Education and latest style tips given in this pullout.

Sci-tech:  This is a special pullout that talks about all the latest advancements in the field of science and technology apart from revealing the latest gizmos about to hit the market.

Growth of advertising in Mirror:

Mirror has become a household name in metro cities like Mumbai, Bangalore. So releasing ads in Mirror has been proving extremely beneficial for advertisers all across the county.


As discussed earlier Mirror was launched to reduce the popularity of newspapers like Mid Day and DNA. Therefore there is very fierce completion amongst these three newspapers when it comes to dominating readership in Mumbai. 

Mirror Blog

Advertise Instantly in the leading Mumbai daily,Mumbai Mirrors via releaseMyAd
Mon, 29 Jun 2015 06:46:33
Part of the Times Group, Mumbai Mirror started its publication in Mumbai from May 30, 2005. Since its inception, the newspaper has gained immense popularity among the Mumbaikars. Its circulation of 712508 bears testimony to the fact. Mumbai Mirror ad cost is a highly beneficial medium of reaching out to the diverse population of Mumbai. […]
Mirror – Reflecting Great Advertising Trends
Fri, 22 May 2015 07:19:29
The launching ceremony of Mumbai Mirror, the latest project of The Times Group, was braced by the presence of the dazzling celebrities of Bollywood like Abhishek Bachchan and eminent political figures like Vilasrao Deshmukh. A great ceremony took place centering the newspaper at the Gateway of India and Mumbai Mirror easily established a reputation...
The No.1 Newspaper Ad Booking Destination – releaseMyAd
Fri, 15 May 2015 09:24:49
In the last decade or so, a new wave of technological advancements have effectively wiped out a whole class of things which were earlier thought of as necessities. For instance, toddlers are no longer read stories from interactive pop-up books; they are given tablets which house applications that help them learn. Such technological advancements,...
Advertising in Mumbai Mirror & Midday Online – releaseMyAd
Thu, 19 Apr 2012 09:32:53
Mumbai Mirror Newspaper : Originally owned  by Times Of India, Mirror is a highly read newspaper in cities like Mumbai, Ahmedabad, Bangalore, Pune etc.  Out of these editions Mumbai Mirror is  the most popular one in terms of overall readership. Epaper : Newsreaders planning to read daily Mirror without getting a physical copy can now […]
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